Estimating Your ROI
The ROI estimator attempts to identify the value in two important aspects of promotional advertising; increased sales and brand awareness. The ROI results are designed to show you estimated profits directly related to your promotion. Obvious benefits such as immediate brand awareness and generation of customer goodwill are very easy to see and evaluate but that is only half the story when it comes to understanding the value of promotional products marketing.
A basic ROI analysis may not factor in long term business benefits generated by the increased brand awareness that comes with promotional products advertising. This value can be measured and estimated however and the "product views" numbers help to estimate brand exposure that will likely result from your specific campaign.
Note that the field labeled "What percentage of others who are exposed to the product will purchase?" is an important variable to consider in this estimator. It can be used to help estimate the long term benefits of brand exposure to those who were not directly presented with an item, but were exposed to the product. If you wish to estimate very conservatively or simply wish to focus on ROI generated from product recipients alone you can leave this field set to '0'.
The ROI Estimator